Phetogo Property Group
| Business Location: | Urban |
| Province | Limpopo |
| Branch: | Waterberg |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Phetogo Property Group's operations involve buying and selling properties, managing rental properties, processing property sales, and advertising. The business primarily targets middle-class, upper-class, and working-class individuals who are looking to buy property. Its primary function is to connect buyers and sellers of all types of immovable property. Phetogo advertises on well-known platforms such as Private Property and Property 24 and uses its own website for property listings.
Challenges/Needs:
Ms. Ntsadi Martha Lebelo first contacted Sedfa Waterberg branch in 2019 seeking advice of how to grow the business. During consultation and assessment of company operations, the following challenges were identified:
•Access to market challenges: The business experienced difficulties due to lack of effective marketing strategies.
•Management challenges: Both financial and business management issues were present, reflecting the owner's lack of expertise.
•Growth challenges: The founder lacked the skills in developing and implementing growth strategies
Intervention Insights and Results
Intervention Details:
The business was assisted with the following:
•Branding that included signage to improve visibility and attract customers.
•Business Mentorship to improve business management and networking skills.
•EMPRETEC to empower business owners with ability to grow the business.
•Branding that included signage to improve visibility and attract customers.
•Business Mentorship to improve business management and networking skills.
•EMPRETEC to empower business owners with ability to grow the business.
Outcome Details:
•Turnover increased from R 1 086 401 to R 1 498 588 per annum, a 38% growth.
•Two new jobs were created, increasing employment from 9 to 13 jobs.
•The business owner can oversee, plan, and establish goals to expand the agency.
•Two new jobs were created, increasing employment from 9 to 13 jobs.
•The business owner can oversee, plan, and establish goals to expand the agency.
Client Feedback
Client Comments:
We are thankful for the services that SEDFA has provided us. We would appreciate your continued assistance, as it is not easy to run a successful business.”
