N Ndubane (mandub's design)
| Business Location: | Township |
| Province | KwaZulu-Natal |
| Branch: | Durban |
| Business Start Date: | |
| Busniess Type: | Sole Proprietor |
Business Dynamics and Challenges
Business Activities:
Clothing and Textile - Men and Women Apparel
Challenges/Needs:
An assessment conducted by SEDFA revealed that Mandub’s Design was facing significant market access constraints, which affected its ability to grow and reach new customers. The key challenges included:
1. Low brand visibility
The business struggled to create awareness among its target audience due to limited marketing efforts and a weak digital presence.
2. Restricted market access
Operations were confined to KwaDukuza, with no partnerships or retail outlets in urban areas, and minimal engagement on e-commerce platforms.
3. Intense competition
The clothing and textile industry is highly competitive, with established brands dominating the market, making it difficult for Mandub’s Design to stand out.
4. Limited production capacity
As a small enterprise, the business faced challenges in scaling up production to meet growing demand while maintaining quality standards.
Intervention Insights and Results
Intervention Details:
To address the challenges faced by Mandub’s Design, targeted interventions were implemented to improve visibility, expand market access, and strengthen operational capacity. The key actions included:
1. Brand visibility enhancement
Developed professional marketing materials, including signage, social media content, and a digital marketing strategy to increase awareness and attract new customers.
2. Market access expansion
Facilitated connections with retail partners and introduced the business to e-commerce platforms to reach customers beyond KwaDukuza.
3. Product differentiation support
Provided guidance on creating unique designs and standardizing packaging to position the brand competitively in the clothing and textile market.
1. Brand visibility enhancement
Developed professional marketing materials, including signage, social media content, and a digital marketing strategy to increase awareness and attract new customers.
2. Market access expansion
Facilitated connections with retail partners and introduced the business to e-commerce platforms to reach customers beyond KwaDukuza.
3. Product differentiation support
Provided guidance on creating unique designs and standardizing packaging to position the brand competitively in the clothing and textile market.
Outcome Details:
As a result of the interventions implemented by SEDFA, Mandub’s Design achieved measurable improvements in its business performance:
• Revenue increased by R25 000.00, from R60 000,00 to R85 000,00, reflecting a 42% increase.
• The number of employees sustained is 2 with the number of employees increasing from 2 to 5, reflecting a 50% increase.
• The profit increased by R950,00 from R990,00 to R1 940,00, reflecting a 96% increase.
• Revenue increased by R25 000.00, from R60 000,00 to R85 000,00, reflecting a 42% increase.
• The number of employees sustained is 2 with the number of employees increasing from 2 to 5, reflecting a 50% increase.
• The profit increased by R950,00 from R990,00 to R1 940,00, reflecting a 96% increase.
Client Feedback
Client Comments:
Partnering with SEDFA has transformed our business journey. The support in boosting our brand visibility and connecting us to new markets gave us the confidence to grow. Today, Mandub’s Design is reaching more customers, showcasing our unique apparel, and building a strong presence in the clothing and textile industry."
