Embellish Beauty Spa
| Business Location: | Urban |
| Province | Free State |
| Branch: | Mangaung Branch |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Services include:
• Facial treatments (basic, deep cleansing, anti-aging, and acne treatments)
• Body treatments (body scrubs, wraps, and massages)
• Waxing services (full body waxing)
• Manicures, pedicures, and enhancements
• Eyelash extensions and lash lifts
• Eyebrow shaping and tinting.
• Makeup services (day, evening, bridal, and special occasions)
Challenges/Needs:
When the owner approached SEDFA, the business required comprehensive support to become fully operational and sustainable. Assistance was needed with business compliance and statutory requirements, formal registration processes, and relevant business and skills development training. In addition, the business sought support in marketing to improve brand visibility and customer reach, financial management to strengthen record-keeping and cash flow control, as well as access to funding to support growth, acquire equipment, and expand service offerings.
Intervention Insights and Results
Intervention Details:
Business Model Canvas was conducted and Sedfa assisted with the following:
• Basic Business Skills Training
• Business registration and other statutory requirements
• Access to funding: Asset Assist Support Programme Application
• Mentorship and Coaching: Ongoing guidance to improve general business operations.
• Basic Business Skills Training
• Business registration and other statutory requirements
• Access to funding: Asset Assist Support Programme Application
• Mentorship and Coaching: Ongoing guidance to improve general business operations.
Outcome Details:
As a result of the support provided, the business is now formally registered and compliant. Basic business training was successfully facilitated, strengthening the owner’s business management capacity. The client has secured suitable premises and is currently operating from this location, with further assistance planned for marketing and branding to enhance visibility and customer reach. An application to the Asset Assist Programme was submitted to support business growth. Ongoing coaching and mentorship continue to guide the business towards sustainability. The business is now generating an annual turnover of R140,000, with one job created and one sustained, contributing to local economic development.
Client Feedback
Client Comments:
“With ongoing support from Sedfa, my business demonstrates strong potential for continued growth.”
