Sefako Sebego
| Business Location: | Rural |
| Province | Free State |
| Branch: | Fezile Dabi |
| Business Start Date: | |
| Busniess Type: | Not Registered |
Business Dynamics and Challenges
Business Activities:
Sefako Sebego is an informal electrician based in Maokeng who began his business in 2017. He has built practical expertise through years of hands‑on work in residential and small business settings. Skilled in wiring, fault‑finding, and general maintenance, he provides affordable services to households and local enterprises. His reputation has grown largely through word‑of‑mouth referrals, as he fills a critical gap where formal contractors are either too costly or unavailable. Operating independently, he demonstrates resilience and adaptability, sourcing materials, negotiating with suppliers, and managing projects without formal structures.
Sefako Sebego represents strong entrepreneurial potential within the informal sector. By formalizing his operations through certification and business registration, he could unlock access to training, funding, and larger contracts, positioning himself as a recognized small business in Maokeng and nearby towns. With government support programs available to assist informal tradespeople, his pathway to growth lies in transitioning from a community‑based service provider into a structured enterprise that contributes to local development and job creation. He is a person living with a disability (after a grinder accident that injured the fingers on one of his hands) and does not allow this challenge to stand in the way of his ambitions. To date, the business has seen modest improvements and aspires to grow steadily. However, it currently faces several challenges, including financial cash flow management, lack of essential equipment to support operations and capacity, limited transport options, and low business visibility—all of which hinder growth and sustainability.
The company plans to broaden its market through awareness campaigns and intends to expand its operational capacity by purchasing additional equipment to increase market share and sales.
Challenges/Needs:
Formalisation
Signage Materials
Promotional materials
Access to funding
Proper Bookkeeping
Equipment
Transportation
Intervention Insights and Results
Intervention Details:
The business owner approached Sedfa to request assistance with formalisation and access to finance, promotional materials and signage materials to address market access challenges. Sedfa was able to support the client by providing equipment support and making the business to be formal, all this to aid with help to attract customers, increase brand awareness, and enhance the professional image of the business.
Outcome Details:
Through the implementation of Sedfa’s intervention—including one-on-one sessions with a practitioner and ongoing guidance—combined with the commitment and willingness of Sefako Sebego, the business successfully attracted more customers and increased its income. Annual revenue has grown from R53,000 to R68,000
Client Feedback
Client Comments:
I needed this, thank you a lot
