Biro M Trading
| Business Location: | Urban |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | 2023-02-08 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing cleaning chemicals
Challenges/Needs:
Product Testing and Certification: The business requires product testing and certification, particularly through SABS, to ensure compliance with industry standards and to enable access to formal retail and institutional markets.
Limited Market Access: Due to the lack of certification and limited marketing resources, the business struggles to access larger markets such as retailers, wholesalers, and government institutions.
Marketing and Brand Visibility: The business has limited branded marketing material, which affects brand recognition and customer confidence in a competitive cleaning products market.
Intervention Insights and Results
Intervention Details:
Assisted client with marketing material for brand visibility
Outcome Details:
The business received professional business advisory support, enabling the owner to better understand regulatory requirements within the cleaning products manufacturing sector.
Turnover increased from 135 000 to 205 000
The client was guided through the product testing and certification process, improving readiness to engage with SABS and other relevant compliance institutions.
Marketing and brand visibility improved through the development of promotional marketing material, enhancing the business’s professional image and customer confidence.
Turnover increased from 135 000 to 205 000
The client was guided through the product testing and certification process, improving readiness to engage with SABS and other relevant compliance institutions.
Marketing and brand visibility improved through the development of promotional marketing material, enhancing the business’s professional image and customer confidence.
Client Feedback
Client Comments:
Thank you SEDFA for your support
