PATS COFFE PTY LTD
| Business Location: | Urban |
| Province | Eastern Cape |
| Branch: | Amathole |
| Business Start Date: | |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
The business offers a wide range of hot and cold beverages, catering to diverse tastes and preferences.
Challenges/Needs:
As a typical start-up, Pats Coffee faced several hurdles:
The business was not registered with CIPC, limiting its ability to operate formally and access opportunities.
It had acquired premises in a highly competitive area (Vincent, East London), surrounded by established and franchised coffee shops.
Limited resources made it difficult to invest in branding, signage, and marketing to stand out in the market.
Recognizing these challenges, Mr. Mlanjana approached SEDFA for assistance with formalization, signage, and promotional material to strengthen the business’s visibility and compliance.
Intervention Insights and Results
Intervention Details:
Diagnostic assessment and targeted support, which included:
Business Formalization: Assisted with CIPC registration and compliance requirements.
Branding & Signage: Developed professional signage to enhance visibility and attract customers.
Marketing Support: Designed promotional materials to boost awareness and customer engagement.
Business Formalization: Assisted with CIPC registration and compliance requirements.
Branding & Signage: Developed professional signage to enhance visibility and attract customers.
Marketing Support: Designed promotional materials to boost awareness and customer engagement.
Outcome Details:
Pats Coffee is now a fully registered entity, enabling access to formal business opportunities.
The new signage and promotional materials have significantly improved brand visibility,
helping the business compete effectively in a saturated market.
Daily sales have increased (from 20 to 40 cups per day) with an average turnover of R1500
per day, reflecting strong community reception and growing customer loyalty.
The new signage and promotional materials have significantly improved brand visibility,
helping the business compete effectively in a saturated market.
Daily sales have increased (from 20 to 40 cups per day) with an average turnover of R1500
per day, reflecting strong community reception and growing customer loyalty.
Client Feedback
Client Comments:
“SEDFA’s intervention was a turning point for Pats Coffee. They helped me formalize
the business, create professional branding, and provided promotional materials that
gave us the visibility we needed to compete in a tough market.”
Director – Pats Coffee Pty Ltd
the business, create professional branding, and provided promotional materials that
gave us the visibility we needed to compete in a tough market.”
Director – Pats Coffee Pty Ltd
